Meta is testing a new feature called Series for Instagram and Facebook Reels, giving creators a way to organize their videos into episode-style collections that viewers can watch in order.
The feature is currently being tested with a select group of creators and content producers who already make serialized content on the platforms. Meta says the goal is to make it easier for audiences to follow ongoing stories, tutorials, challenges, and other multi-part content without missing episodes.
With the new feature, creators can group both new and previously published Reels into a single series. Each Reel becomes an episode within a larger collection, and all episodes are displayed together in a dedicated section on the creator's profile.
The new experience is similar to features already available on TikTok, where viewers can easily navigate through related videos instead of searching for individual posts.
For example, a creator producing a "10 Days of Healthier Baking" challenge could place all 10 videos into one series. Rather than scrolling through an entire profile to find every episode, viewers would be able to visit a dedicated series page, watch episodes in order, and continue from where they previously stopped.
Meta believes the feature could help shift viewers from quick, one-off scrolling sessions toward longer-term engagement with creators. Instead of watching a single Reel and moving on, users may be encouraged to return regularly to follow an ongoing series.
The company also sees the feature as a valuable tool for creators who publish educational content, fitness programs, storytelling videos, cooking tutorials, travel diaries, and other content that unfolds over multiple episodes.
When users come across an episode while browsing their feed or the Reels tab, they will see an option to open the full series and explore additional episodes. They can also save the series for later viewing, making it easier to keep track of content they want to follow.
The launch reflects Meta's growing focus on helping creators build stronger communities and deeper audience engagement. By making episodic content easier to discover and consume, the company hopes viewers will spend more time interacting with creators and returning for future installments.
Meta also revealed that it is exploring potential monetization opportunities for the feature. While the company has not shared specific plans, future versions could include premium content options or other creator revenue tools.
This possibility mirrors TikTok's own Series feature, introduced in 2023, which allows creators to place exclusive content behind a paywall that viewers can purchase to access. Although Meta has not confirmed a similar approach, the company acknowledged it is evaluating different ways to support creators financially through the new feature.
For now, the Series feature remains in testing, but its introduction signals Meta's interest in making Instagram and Facebook stronger destinations for long-form storytelling and episodic content, while giving creators new ways to organize, grow, and potentially monetize their audiences.
