Ferrari has officially entered a new era with the unveiling of the Luce, its first fully electric vehicle, created in partnership with Jony Ive’s design studio, LoveFrom. The launch marks one of the most significant shifts in the brand’s history, as it moves from traditional combustion-powered performance to a fully electric future without abandoning its identity as a luxury performance leader.
The project was developed through close collaboration between LoveFrom and Ferrari’s internal design team, including the Ferrari Style Centre. The goal was to rethink what a Ferrari should look and feel like in the electric age, while still maintaining the brand’s aggressive performance DNA. Instead of focusing only on styling changes, the entire structure of the car was reimagined around aerodynamics, efficiency, and speed.
The exterior design is defined by long, continuous flowing surfaces that prioritize clean air movement over sharp, complex lines. This results in the lowest drag coefficient ever achieved by Ferrari. The car features multiple active aerodynamic systems, including adjustable air shutters that open and close depending on speed and cooling needs. The front end has a floating visual effect, while the rear introduces a “flying bridge” C-pillar that gives the car a suspended, sculptural appearance.
One of the most distinctive elements is the set of center-opening doors, which enhance both accessibility and the futuristic design language. Despite its larger proportions compared to some existing Ferrari models, the Luce sits significantly lower to the ground, creating a more aggressive stance. Its center of gravity has been reduced by 95mm compared to the Purosangue, improving handling stability and cornering performance.
Underneath the bodywork, the Luce is built on a new 800-volt electric architecture. The battery is a 122-kWh unit integrated directly into the chassis, making it part of the car’s structural foundation rather than a separate component. This improves rigidity while also optimizing weight distribution for performance driving.
Power comes from four electric motors derived from Ferrari’s high-performance F80 program. Together, they produce around 1,050 horsepower. The front motors can spin up to 30,000 rpm, contributing to rapid acceleration and precise torque control. As a result, the Luce can accelerate from 0 to 100 km/h in just 2.5 seconds and reach a top speed of about 310 km/h, placing it firmly in hypercar territory despite being fully electric.
Inside the cabin, Ferrari and LoveFrom took a very different approach compared to many modern EV interiors. Instead of relying heavily on large touchscreen panels, the design favors physical controls such as switches, rotary dials, and steering wheel-mounted selectors. These controls allow the driver to switch between Range, Tour, and Performance modes quickly without distraction.
The interior design philosophy focuses on reducing clutter and improving driver focus. The layout is intentionally minimal, with an emphasis on tactile interaction rather than digital overload. This reflects Jony Ive’s design influence, prioritizing simplicity, usability, and emotional connection to physical objects.
The Ferrari Luce is scheduled to launch in Europe in the fourth quarter of 2026, with a United States release expected in 2027 through official Ferrari dealerships. It represents not just a new model, but a major turning point in Ferrari’s evolution as it enters the fully electric performance era.
