Palace Skateboards, Nike and England Football have officially joined forces for a major new World Cup campaign, bringing together football, fashion and street culture in one of the brands’ biggest collaborations yet.
The campaign is led by England football legends Wayne Rooney and Jill Scott, who star in a cinematic promotional film created to celebrate English football culture and national identity ahead of the World Cup.
The partnership builds on the growing relationship between Palace and Nike, which has expanded through several successful collections over the years. Their latest project pushes things even further by adding England Football into the mix, creating a collaboration that blends sportswear, skate culture and football heritage.
The campaign film takes viewers through different moments in English football history, mixing modern fan culture with references to iconic World Cup memories. The fast-paced visuals also include a humorous scene suggesting Stonehenge was originally built as a giant football goal, matching Palace’s playful and unconventional style.
Wayne Rooney plays a central role in the campaign, bringing a strong connection to England’s football legacy as one of the country’s greatest players. Jill Scott also features prominently, highlighting the growing impact and importance of women’s football within England’s sporting culture.
The collaboration also reflects Palace and Nike’s wider investment in local communities. Both brands have recently supported projects like Manor Place in South London, a new cultural space tied closely to skateboarding, football and youth creativity.
While the full collection has not yet been revealed, it is expected to feature designs inspired by classic England football culture, past World Cup moments and British street style.
Release details for the Palace Skateboards x Nike x England collection are expected to be announced soon.
