Travis Scott and Oakley are officially kicking off their collaboration with the release of Cactus Jack x Oakley Chapter 001, the first collection curated by Scott since taking on his role as Chief Visionary Officer.
The debut capsule brings together fashion, performance and Scott’s distinctive Cactus Jack aesthetic. Rather than introducing completely new frame designs, the collection puts a new spin on three recognizable Oakley silhouettes.
The lineup includes the Plantaris, Straight Jacket® 99 and Eye Jacket® Redux. Each model has been redesigned under Scott’s direction with custom colors and technical lens treatments.
The frames are available in two custom finishes, “CJ Matte Mesquite” and “CJ Black Ink.” Both versions are paired with Prizm™ Snow Black lenses, designed to enhance color contrast and provide clearer vision.
The collection also extends the Cactus Jack identity beyond the eyewear itself. Every pair comes inside a custom Cactus Jack micro bag and co-branded packaging, giving the limited release a distinct presentation.
For the campaign accompanying the launch, Scott brought in filmmaker Nicolas Winding Refn to direct the visual project. The campaign also features Team Oakley athlete Justin Jefferson, adding a performance-focused element to the collaboration.
The partnership represents another step in Scott’s growing influence within Oakley. As Chief Visionary Officer, his role goes beyond simply lending his name to the brand, with Chapter 001 serving as the first official collection developed under his creative direction.
The choice of the Plantaris, Straight Jacket® 99 and Eye Jacket® Redux also connects the project to Oakley’s history of recognizable eyewear designs while giving each silhouette a new visual identity through the Cactus Jack treatment.
The Cactus Jack x Oakley Chapter 001 collection is set to make its first appearance on September 24, 2026, through Travis Scott’s channels.
The collection will then receive a wider online release through Oakley on September 25, giving fans another opportunity to purchase the limited capsule.
With its combination of Scott’s signature branding, Oakley’s performance technology and three updated eyewear designs, Chapter 001 marks the beginning of what could become a larger creative partnership between the artist and the eyewear brand.
