TikTok is rolling out a new ad-free subscription plan in the United Kingdom. The service will cost £3.99 per month, which is about $5.44 USD, and will be available to users aged 18 and older.
People who subscribe to the plan will no longer see ads while using TikTok. The company also says subscriber data will not be used for advertising purposes.
The move is believed to be connected to the UK’s General Data Protection Regulation (GDPR), which requires companies to get user permission before collecting personal data for targeted advertising.
TikTok UK Managing Director Kris Boger said the company wants to give users more control over their experience while still helping businesses grow through advertising on the platform.
TikTok first started testing the ad-free subscription back in 2023. The company has not yet confirmed whether it plans to launch the feature in the United States or other countries.
