Luxury fashion giant LVMH has officially agreed to sell the Marc Jacobs label to a joint partnership formed by WHP Global and G-III Apparel Group in a deal reportedly worth $850 million.
The sale marks the end of a long relationship between LVMH and Marc Jacobs that began in 1997. At the time, LVMH purchased a major stake in the brand while designer Marc Jacobs joined Louis Vuitton as creative director. Over the years, LVMH helped grow Marc Jacobs into one of the most recognized names in luxury fashion, especially in handbags, ready-to-wear clothing, and accessories.
Under the new agreement, WHP Global and G-III Apparel Group will each pay $425 million and share ownership equally. The companies plan to split responsibilities to help expand the brand worldwide.
G-III Apparel Group, which already owns brands like DKNY and Karl Lagerfeld, will handle retail, wholesale, and direct-to-consumer operations. Meanwhile, WHP Global, known for managing brands such as Vera Wang, Rag & Bone, and G-Star, will oversee licensing and partnerships.
The addition of Marc Jacobs is expected to significantly increase WHP Global’s total retail business worldwide. At the same time, Coty Inc. will continue managing Marc Jacobs Beauty and fragrance products through its existing long-term licensing agreement.
Despite the ownership change, Marc Jacobs himself will remain involved with the brand. In a statement, the designer thanked LVMH Chairman Bernard Arnault for supporting him over the past three decades and confirmed that he will continue serving as Creative Director of Marc Jacobs International.
Bernard Arnault also praised Jacobs for his major influence on both the brand and the wider LVMH group over the years.
The acquisition is expected to officially close later in 2026, pending final approval and standard business conditions.
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