Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, has officially partnered with Zara to launch a large fashion collection called “BENITO ANTONIO.” The project includes 150 pieces and is designed to reflect his personal identity, creative instincts, and bold sense of style.
The collaboration was quietly introduced over time through major public moments. These included his Super Bowl halftime performance, where he wore custom Zara-designed outfits, and his appearance at the Met Gala in a tailored look made with the brand. Zara also surprised fans with a pop-up store in Puerto Rico, where Bad Bunny appeared unexpectedly.
The collection was developed alongside his longtime creative director, Janthony Oliveras. It features a wide mix of clothing, including sharp tailoring, oversized casual wear, textured outfits, and graphic summer pieces, all reflecting his relaxed but expressive approach to fashion.
The visual campaign was created with M/M Paris and photographed in Puerto Rico by STILLZ, a frequent collaborator. The imagery highlights everyday elements of Puerto Rican life, turning simple details like handmade structures and street textures into artistic inspiration.
One campaign image shows Bad Bunny seated beside a wooden boat with a sail made from pieces of the collection, symbolizing his personal and cultural connection to the project.
The “BENITO ANTONIO” collection is set to launch globally on May 21, 2026, available online and in selected Zara stores across major cities including New York, Los Angeles, and Miami.
